Compassionate. Comprehensive. Care.
Those three words define the UNC Center for Heart & Vascular Care and the work that the physicians and dedicated staff provide for their patients, however the integrated marketing campaign surrounding the center had different job to do. Focused on the center’s website, MSA's integrated marketing campaign addressed both target audiences of patients and primary care physicians who refer their patients to UNC. The following two campaigns, released simultaneously, both brought audiences to the website where the visual cues and content links would direct them to the information they would need.
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