Press Releases

UNC Health Care selects MarketSmart Advertising,
a Think Partnership company, as its advertising agency of record

Agency will broaden the scope of the health care system's
branding campaign, with a heavier emphasis on interactive media

RALEIGH, N.C. (January 15, 2007)
MarketSmart Advertising, a full-service, integrated marketing communications firm owned by Think Partnership Inc. (AMEX: THK), has announced its selection as the agency of record for UNC Health Care. Beginning Jan. 1, 2007, the Raleigh-based agency will implement a refocused branding campaign for the health care system that includes expanding Internet and staffing recruitment efforts.

While MarketSmart Advertising will continue to build the health care system's brand in broadcast and print, a greater emphasis will be placed on interactive media, including maximizing the health care system's numerous Web sites. The agency will also help UNC Health Care improve online recruiting features, putting a wealth of resources at the fingertips of health care professionals and potential students.

The MarketSmart team will also focus on creating a unified message that will be integrated into all communications with all audiences. The combination of the increased scope and refocused message will better help UNC Health Care further its mission to be a leading public, academic health care system and to better serve all North Carolinians.

Steve Thanhauser, MarketSmart Advertising CEO, said, "We're just ecstatic about this win. We're honored and excited to be working for UNC Health Care. UNC is a great brand, and we're going to work as hard as we can to make it even greater."

"We are excited about beginning work with MarketSmart," said Karen McCall, vice president of Public Affairs & Marketing at UNC Health Care. "I am confident that working together, UNC and MarketSmart will achieve the marketing goals UNC has established."

The UNC Health Care System is a not-for-profit integrated health care system owned by the state of North Carolina and based in Chapel Hill. It exists to further the teaching mission of the University of North Carolina and to provide state-of-the-art patient care. UNC Health Care is comprised of UNC Hospitals, ranked consistently among the best medical centers in the country; the UNC School of Medicine, a nationally eminent research institution; community practices; home health and hospice services in seven Central North Carolina counties; and Rex Healthcare and its provider network in Wake County.

For more information on MSA, contact Lia Luisi at (919) 420-6072 or via e-mail at lia.luisi@thinkpartnership.com

For more information about UNC Health Care, contact Lynn Wooten at (919) 966-6046 or via e-mail at LWooten@unch.unc.edu

About MSA

MSA is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MarketSmart Advertising has offered world-class advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA at (919) 463-9680 or visit the agency's Web site at www.thinkmsa.com