MarketSmart Advertising enhances interactive New talent brings diverse interactive, paid search and MORRISVILLE, N.C. (February 14, 2007) "These talented people will help take MarketSmart's interactive capabilities to the next level," stated Lewis Finch, Think Advertising division president. "Their expertise in interactive media planning and buying, paid search, Web analytics and search engine optimization are just what we need. With the addition of our new interactive staff and research resources, we are better poised to maximize Web site performance and respond to customer preferences." According to a recent report by market research company Outsell, advertisers will increase online advertising spending by nearly 18 percent this year—faster than any other media. Within that category, advertisers plan to spend 39 percent more on search engine advertising alone. "The growth of online media spending has been phenomenal over the past couple of years, within both our client base and the advertising industry as a whole," added Nancy Brinson, MarketSmart Advertising media director. "Consumer media habits are becoming much more fragmented between traditional and interactive media, and if we want to continue to reach our target prospects, we need to be where they are." About MSAMSA is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MarketSmart Advertising has offered world-class advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA at (919) 463-9680 or visit the agency's Web site at www.thinkmsa.com |
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