MarketSmart Advertising wins ADDY® for Bright Idea Studios, agency's production house, MORRISVILLE, N.C. (March 8, 2007) "Receiving this award—having your peers recognize your work—is such an honor," said Scott Rucci, Bright Idea Studios director of broadcast production. "Our team had a great time with this project—from developing the concept to filming at 12 locations over five days. We were proud to help Subway achieve its goal of reaching a younger demographic." The Bright Idea Studios team created the "Road Trip" concept after conducting focus groups with young adults aged 18 to 24. In the commercials, the Triad area serves as the backdrop for four friends to reconnect after graduating from college. They decide that there is no better place to start their road trip than at home. MarketSmart's media department conducted in-depth research to ensure that the message reached the target demographic through strategic media buys. The commercial was filmed in the Piedmont Triad region and featured local actors, musicians and landmarks—including the bright yellow seashell-shaped gas station in Winston-Salem; the area's most memorable and distinct landmark, Pilot Mountain; the giant Duncan Phyfe chair in Thomasville; and the North Carolina Zoo in Asheboro. MarketSmart received one of three awards in the Television: Local (One DMA) category at the ADDY® Awards ceremony on Friday, March 2. Sixty-three Triangle agencies entered this year's local competition, and 94 awards were presented overall. Bright Idea Studios specializes in full film, video and audio production, from concept to completion, utilizing a variety of media from radio and television to new media such as Web and DVD. For more information, visit www.brightideastudios.com About MSAMSA is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MarketSmart Advertising has offered world-class advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA at (919) 463-9680 or visit the agency's Web site at www.thinkmsa.com |
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