MarketSmart/MSA wins North Carolina State Fair account The agency will develop an advertising campaign for the October 2007 event including media buying, creative and production services MORRISVILLE, N.C. (July 11, 2007) "We are honored to be part of one of North Carolina's most treasured events," said Jan Johnson, director of account management at MarketSmart/MSA. "Our goal is to keep the fair's legacy alive while creating a new energy and excitement with our advertising campaign." MarketSmart/MSA is charged with creating an advertising campaign drawing on the theme of this year’s fair, "Seriously Twisted Fun!" The campaign will start in mid-August to promote the fair, scheduled for Oct. 12-21 at the fairgrounds in Raleigh. Using a combination of traditional media as well as outdoor, interactive and promotional advertising, MarketSmart/MSA's creative team will reacquaint North Carolinians with the state fair as a state-honored tradition that blends nostalgia with the twenty-first century. "Not only did MarketSmart/MSA impress us with their ideas, but they came armed with research to back up those ideas," said Wesley Wyatt, fair manager. "Their ideas were out of the mainstream and integrated some really breakthrough promotional ideas. This year's fair campaign is sure to create a buzz across the state." According to Wyatt, MarketSmart/MSA's partnership with SUBWAY® Restaurants also tipped the scales in landing the account. MarketSmart/MSA is the agency-of-record for 29 SUBWAY® markets along the East Coast and southern United States, including the Triangle area. The North Carolina State Fair will partner with SUBWAY® Restaurants in multiple promotional endeavors this year. For more information on the North Carolina State Fair, visit www.ncstatefair.org or call (919) 733-2145. For more information on MarketSmart/MSA, contact Lia Luisi at (919) 463-9680 or via e-mail at lia.luisi@thinkpartnership.com. About MarketSmart/MSAMarketSmart/MSA is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MarketSmart/MSA has offered world-class advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients’ needs by adding an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MarketSmart/MSA at (919) 463-9680 or visit the agency's Web site at www.thinkmsa.com. About the North Carolina State FairCelebrating its 150th Anniversary in 2003, the North Carolina State Fair is the second-largest 10-day fair in North America drawing nearly 800,000 patrons annually. The fair boasts a wide array of entertainment for all ages including: amusements, horticulture, agriculture and livestock exhibits and competitions, horse shows, entertainment personalities, crafts, history, special exhibits and live music. The annual state fair occurs in October. |
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