Press Releases

MSA account executive presents workshop at the SUBWAY® Summer Convention

Sheila Matthews teaches more than 100 franchisees how to "Lock Out the Competition"

MORRISVILLE, N.C. (August 9, 2007)
More than 100 SUBWAY® franchisees learned how to "Lock Out the Competition" when Sheila Matthews, account executive at MSA: The Think Agency, presented a workshop at the 2007 Annual SUBWAY® Summer Convention in Orlando, Fla. MSA, a full-service, integrated marketing communications firm and part of Think Partnership's (AMEX:THK) Think Advertising division, was the only advertising agency invited to present at the convention, which was held August 2 through August 4.

Matthews presented the "Lock Out the Competition" workshop twice during the three-day convention, informing franchisees from around the world how to leverage the power of the SUBWAY® brand in their markets and neighborhoods to retain sales and customers.

The workshop featured a marketing kit that Matthews developed to help SUBWAY® franchisees turn competition to their advantage. "The kit provides franchisees with a strategic marketing plan," said Matthews, "that will not only offset the opening of new competition, but also strengthen their profitability to grow sales and increase traffic in the long term."

The "Lock Out the Competition" kit is automatically distributed to all new SUBWAY® stores represented by MSA. It is also available as a downloadable PDF via the MSA-created SUBWAY® Insider Web site and as a hard copy upon request. Matthews added, "We are happy to share this information with SUBWAY® stores not represented by MSA. Franchisees can simply call or e-mail us and request an electronic version."

For more information on the "Lock Out the Competition" kit, or to request a copy, contact Sheila Matthews at (919) 463-9680 or at sheila.matthews@thinkpartnership.com.

For more information on MSA: The Think Agency, contact Lia Luisi at (919) 463-9680 or at lia.luisi@thinkpartnership.com.

About MSA: The Think Agency

MSA: The Think Agency is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MSA has offered advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding interactive capabilities, an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA: The Think Agency at (919) 463-9680 or visit www.thinkmsa.com.