Media Relations Manager, Roy Brunett, Joins MSA as Promotions & Communications Manager Headed Publicity for CBS' 60 MINUTES, Newsweek & FOX News MORRISVILLE, N.C. – MSA, a full-service, integrated marketing and communications firm, announced today that long-time media relations professional Roy Brunett has joined their team as promotions & communications manager. In this newly created post, Brunett will be responsible for promotion and public relations activities for the Morrisville-based agency and its clients. Brunett reports to Jan Johnson, vice president, director of account management. "We are thrilled to have such an experienced and talented PR pro join our young and growing agency," said Lewis Finch, president of MSA. "Roy's media expertise and PR savvy, having worked with a 'Who's Who' in journalism, will be an incredible asset to both the agency and our clients." In a career that spans some two decades, Brunett has held communications posts at Columbia University's Biosphere 2 Center, Newsweek, FOX News, CBS News/60 MINUTES, and at leading New York PR agencies. Over the years, he has been associated with some of the nation's top journalists, including in part: Mike Wallace, the late Harry Reasoner and Ed Bradley, Andy Rooney, Diane Sawyer, Meredith Vieira, Newsweek's Anna Quindlen, filmmaker Michael Moore, and former White House press secretary Tony Snow, who was the first moderator of FOX NEWS SUNDAY. Throughout his career, Brunett has played an active role in promoting numerous breaking news stories and events. While at 60 MINUTES, Brunett managed publicity for the famous ‘92 Super Bowl Sunday interview of Democratic presidential hopeful Gov. Bill Clinton and his wife, Hillary, which focused on allegations of an affair that Clinton had with Gennifer Flowers. In fact, pundits say the report helped pave the way for Clinton to secure his party's nomination and eventually the Presidency. Before joining MSA, Brunett was a communications consultant and an adjunct instructor at New York University’s Steinhardt School. He has served as a counselor to academic and news division presidents, senior-level management, scientists, producers, reporters, editors and columnists. From 2001 to '03, he was director of communications for Columbia Un.'s Biosphere 2 Center, located near Tucson, AZ., overseeing PR for the world's largest laboratory devoted to global warming experiments, a campus for undergraduate semester studies, and numerous public outreach programs. Brunett's most extensive stint was with CBS News where for 10 years (1984–'94) he was responsible for CBS' award-winning news broadcast 60 MINUTES. He served as chief spokesman, handling publicity for the program, its executive producer and correspondents. He also managed publicity campaigns for special events, CBS News specials anchored by Walter Cronkite, Bill Meyers, Mike Wallace and the late Charles Kuralt, and produced a memorial service for Harry Reasoner held at Lincoln Center. He left CBS in 1994 to become publicity director for the nascent FOX News. He launched the PR campaign for FOX NEWS SUNDAY, supervised publicity for FOX News' political and news coverage, and for Michael Moore's TV NATION program. In 1997, Brunett joined the Susan Magrino Agency in New York where he worked on The New York Times Sunday Magazine, Martha Stewart Living Television and other accounts. He also managed PR and media coverage for Time Magazine's 75th Anniversary at Radio City Music Hall in March 1998. Shortly thereafter, Brunett joined Newsweek as director of communications, a post he held from June '98 to April '01, where he was responsible for corporate, editorial, trade and internal communications, including all Newsweek English-language editions worldwide. Brunett began his career as a newspaper reporter in New Jersey, and moved into PR working at several New York agencies. He graduated from Colorado St. Univ. with a B.A. in political science. He has a daughter and resides in Cary, N.C. About MSAMSA, is a division of Think Partnership, Inc. d.b.a. Kowabunga!® (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies. Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and online advertising, audiovisual production, public relations, branding services and mystery shopping. Ranked as the third largest agency in the Triangle region by the Triangle Business Journal, MSA's diverse client list include UNC Health Care and SUBWAY® Restaurants among others. For more information, contact MSA at (919) 463-9680 or visit www.thinkmsa.com. About Kowabunga!® Inc.Think Partnership Inc. is now doing business under the name "Kowabunga! Inc." and will seek formal shareholder approval to change its legal name to Kowabunga! Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.
Forward Looking StatementsStatements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements. |
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