MSA names Gerry Jacobs and Katie Salter to its Subway® Restaurants account
Raleigh, N.C. (June 17, 2008)
RALEIGH MSA, the Triangle region's fourth largest advertising/marketing agency as reported by the Triangle Business Journal, has named Gerry Jacobs and Katie Salter to the agency's Subway® restaurants account. The announcement was made by Lewis Finch, president.
MSA handles the advertising and marketing for 27 Subway® markets in the U.S. including those of Raleigh, Greensboro/Winston-Salem, Greenville, and Wilmington.
Jacobs joined MSA as Senior Account Manager. Salter, who joined as a temporary worker in October 2007, was made an Assistant Account Executive. Both report to Finch.
As Senior Account Manager, Jacobs oversees 11 Subway® markets, and serves as the agency's primary client contact for Subway® franchisees and corporate office. Prior to MSA, Jacobs was a field marketing manager at Spectrum Bands in Raleigh, covering Spectracide, Hot Shot and Cutter brands since 2005. Previously, he worked on the McDonald's account at Moroch & Associates in Raleigh, and before that at RBW in Raleigh.
Jacobs is a 1992 graduate of the University of North Carolina at Chapel Hill, receiving a B.A. in Journalism. He lives in Raleigh.
In her assistant account executive post, Salter works on the Subway® account, and is also the liaison with the American Heart Association for all MSA Subway® markets. A native of Rochester, NY, Salter moved to North Carolina in 2007.
About MSA
Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, Web development and mystery shopping. Ranked as the fourth-largest agency in the Triangle region by the Triangle Business Journal, MSA's diverse client list includes UNC Health Care and SUBWAY® restaurants, among others. MSA is a division of Think Partnership, Inc. d.b.a. Kowabunga!® (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies. For more information, contact MSA at (919) 463-9680 or visit www.thinkmsa.com.

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