MSA Wins Five Awards At Subway® Restaurants Agency Summit In New Orleans

Triangle Area Ad Agency Dominates "Agency Best Practices Awards" — Most Honors in Entire SUBWAY® Advertising System

Raleigh, N.C. (November 11, 2008)
RALEIGH — The Triangle area marketing and communications agency, MSA, captured five awards — the most of any Ad agency, at the annual SUBWAY® Agency Summit held recently in New Orleans.

Presented by SUBWAY® Franchisee Advertising Trust Fund (SFAFT), the Summit is a series of meetings involving the 27 U.S. Advertising Agencies in the entire SUBWAY® system. The Summit's "Agency Best Practices Awards" recognized SUBWAY® agencies in 16 categories. MSA received honors in:

• Innovative marketing campaign [Frito-Lay in-store chip incidence program]
• Media Buy
• Best TV integration [local market involvement in NBC "Biggest Loser" show]
• Sandwich Artist Sales Incentive program [$5,000. Showdown]
• Best online local marketing campaign [PantsDance Revolution contest supporting Jared's "Tour De Pants"].

"It's a terrific accomplishment for MSA to have received five honors, said Jeff Whitney, vice president, SFAFT field marketing. "It's a testament to the agency's dedication to supporting our Brand and to the skill and creativity of their staff," Whitney added.

"I have assembled an incredible team, who are committed to doing their best for SUBWAY® each and every day," said Lewis Finch, president, MSA. "We appreciate the recognition and we will continue to explore branding opportunities at the local level whenever possible," Finch said.

MSA represents SUBWAY® in 27 U.S. markets, making the Triangle area firm the second largest advertising agency in the entire U.S. SUBWAY® system.

About MSA

Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, Web development and mystery shopping. Ranked as the fourth-largest agency in the Triangle region by the Triangle Business Journal, MSA's diverse client list includes UNC Health Care and SUBWAY® restaurants, among others. MSA is a division of Think Partnership, Inc. d.b.a. Kowabunga!® (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies. For more information, contact MSA at (919) 463-9680, or visit www.thinkmsa.com

About SUBWAY® Restaurants

With more than 28,500 locations in 86 countries, the SUBWAY® Restaurant chain is the world's largest submarine sandwich franchise. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® Restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership continues today, making it possible for thousands of individuals to own, build and succeed in their own business. The SUBWAY® brand was recently ranked as the number one global franchise opportunity in Entrepreneur magazine's 2008 Annual Franchise 500® listing. For more information on SUBWAY® Restaurants, please visit www.subway.com.